With the worldwide success of debut album “South City” gathering over 5 million plays to date, the acclaimed London-based duo Too Many T’s, release a boundary-splicing track and high-brow video concept with the release of P A T T E R N S, on Tuesday 6th November.
PATTERNS premiered at the prestigious BBC Amplify event at The Rattle in Tobacco Dock which had three daily screenings across 8 / 9 / 10th November. The screening included a presentation by Too Many T’s on how new artists should innovate and collaborate with emerging technology, and also include a demonstration by Play On Player – a new interactive app allowing users to immerse themselves within the song by experimenting with the stems of the track, creating their own fan versions.
Known for their unforgettable high-energy live shows, Too Many T’s have supported the likes of De La Soul, Public Enemy, Big Daddy Kane and many more, bringing them the accolade of ‘Britain’s answer to the Beastie Boys’ by the European press. With their signature rapid-fire-back-to-back rhyming and positive vibes, the pair draw lyrical inspiration from the golden era of hip-hop with a modern approach to production. PATTERNS demonstrates a more serious edge to the T’s songwriting, focusing on the cycles of human vices and addiction, and the emotional trauma that follows them. Too Many T’s are known for their consistent positivity – but there is always the flipside, after an extensive summer touring and partying the patterns had developed that inspired this song. The video was made to reflect and enhance the dark and abstract nature of these feelings.
PATTERNS is the pièce de résistance of seven music videos released from the album ‘South City’, with each one having a unique and creative approach. The band joined forces with Stuart Trevor AKA triff, a video game artist who had been exploring motion capture using an Xbox Kinect camera, more conventionally seen attached to a games console. His work repurposes the camera to capture both movement and depth, which he then places within CGI environments created using visual effects software such as 3ds Max, Redshift and After Effects – this is then output through two powerful gaming-orientated graphics cards. This process took an eye-watering 600 hours in total – slightly more than the average independent music video!
This is the first time that gaming hardware has been used to both capture and render a music video! Super tech!
Too Many T’s say of the exclusive video collaboration, “It was our ambition to create a dark, abstract world to enhance the deep, raw emotion attached to the song. It has been an amazing opportunity to experiment with a whole new way of creating a video, and with a gifted and passionate artist like triff who works in a very different area of technology. Together, we’ve produced a technologically-sophisticated and world-first video, within the budget constraints of independent artists.”